Growing Beyond | Industry Leaders Series EP05 with Scott Clements

Episode Summary
Seton Walsh-Rose sits down with Scott Clements — Managing Director of Inertia Engineering, a 70-person civil, structural and flood engineering firm based in Brisbane with over 20 years of operation. Scott is at the forefront of applying AI to land subdivision and earthworks design, having partnered with software company Civics to develop a tool that is fundamentally changing the speed and economics of development feasibility in Southeast Queensland.
The conversation covers Scott’s unlikely path from civil engineer to sales and marketing to business founder, Inertia’s culture-first approach to growth, the real-world impact of their AI earthworks software, the skills graduates will need in a world of automation, Queensland’s construction opportunity and labour crisis, and the untapped potential of modular construction in Australia.
Episode Chapters
- 00:10 Welcome & Introduction
- 00:45 What Inertia Engineering Does
- 02:10 Scott’s Career Journey
- 05:30 The Marketing Lesson Every Technical Person Needs
- 07:00 Culture, Values & Keeping the Fun
- 09:30 The AI Earthworks Software
- 11:00 The Real Value: Speed, Options & Savings
- 14:00 How the AI Actually Works
- 17:00 SMEs vs Large Firms in an AI World
- 19:30 Skills for the Future: What Won’t Be Replaced
- 23:00 Queensland’s Construction Opportunity
- 25:30 Queensland’s Labour Crisis
- 29:00 Modular Construction: The Underutilised Opportunity
- 33:00 Book Recommendation & Wrap-Up
Key Takeaways
- Doing a great job is only half the battle
- Don’t put your head in the sand on AI
- AI gives engineers back their creativity
- Speed + options = competitive advantage
- The savings are real and quantifiable
- Master the fundamentals before you direct the AI
Sound Bites / Quotes:
“Doing a good job is only half the battle. You’ve got to tell people about it too.”
“Stop putting your head in the sand. Work out what you can do with AI and what you can achieve. If you don’t, there are businesses that will go through a Blockbuster or Kodak moment.”
“They can think more creatively: how do I get a better layout? How do I change criteria to get the best result? That creative mind switch is what brings us happiness.”
References & Resources
- Civics — AI earthworks and civil design software (partner in Inertia’s AI platform) https://www.civics.com.au
- Drive: The Surprising Truth About What Motivates Us — Daniel Pink – https://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594484805
- Maslow’s Hierarchy of Needs — referenced in the context of housing vs immigration policy priorities https://www.simplypsychology.org/maslow.html
- PsiQuantum — https://www.psiquantum.com
- UDIA Queensland — https://www.udiaqld.com.au
- Blockbuster / Kodak
Connect and Follow Scott Clements
LinkedIn: https://www.linkedin.com/in/scott-clements-a0093915/
Website: https://inertiaeng.com.au/
Check previous episodes..
LET’S BE CONNECTED
